Inclusion in the largest Swiss watch museum
In the company of the world's most extraordinary watches
When we first met him, we immediately had the feeling that this idea made an incredible amount of sense.
On June 8, 2023, our NÜRBURGRING ASPHALT 1 became the world's first watch with real racetrack asphalt to be included in the renowned Musée International d'Horlogerie in La Chaux-de-Fonds - the largest watch museum in Switzerland.
A bold step that is now officially recognized as part of watch history. This special event was accompanied by 49 vehicles from the Ferrari Club Deutschland, together with President Walter Ben Dörrenberg. Our long-time friend and project manager Guillaume Tripet from the Swiss manufacturer Concepto was also on site.
After the ceremonial admission of the clock to the museum, our guests were given an exclusive tour of the Concepto factory. There they were able to experience at first hand the precision and dedication with which our mechanical watches are manufactured.
This day was not only a great honor for COBLOR, but also a clear confirmation that passion, quality and innovation pay off.
