German Packaging Award
Winner 2023
Extremely impressive implementation and exciting staging of the packaged goods. The award-winning submission reflects the aesthetics and emotions of the product, a clock with an original asphalt dial.
COBLOR was awarded the prestigious German Packaging Award in 2023 for the innovative multilayer packaging of the NÜRBURGRING ASPHALT 1. The award ceremony took place in a festive setting in the Meistersaal Berlin.
The jury praised the well thought-out overall concept, the design and the sophisticated craftsmanship. The packaging is visually based on the drill core of the Nürburgring - several layers of solid-colored cardboard create an authentic impression of the track layout. In addition, hinged doors provide space for certificates and documents.
Our special thanks go to BRAUN Denk und Werk, who developed and produced this special packaging in close cooperation with us. The award not only recognizes innovation in packaging design, but also the interplay of idea, function and aesthetics.
